About us,
Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?!) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a quick 21st birthday trip to Paris (ugh, jealous), Sarah returned with an idea to do just that! 14 years later, Rozast is the go-to online destination for all your weekend event needs! That’s right - if you’ve got a ticket to it, we’ve got an outfit for it!
The Beginning
Sarah started Rozast without any experience or knowledge in e-commerce or fashion at the age of 21. In the beginning, it was all about trying something different, testing new theories, and connecting with our customers. Some ideas were successful, like our amazing early pop-up stores, and some ideas were not so successful; but every risk Sarah took helped us to understand the story of who our customer is and what she wants.
2022 saw Rozast launch with a bang, thanks to an amazing collaboration with Tik Tok angel, SophaDophaa, and BB x Sophadopha was born. For all our festival queens we launched BB on Tour; returning to Coachella with style. We are super focused on our customer, we want to inspire her with what she wants, who she follows and where she is going; but most of all we want to give her more than a piece of clothing; we want to help her tell her story like she has helped us tell ours.